Miguel Herrera just finished participating in a Hangout on Tuesday afternoon in Google’s Mexico headquarters to share his plans for El Tri for 2015.
The Mexico National Soccer Team’s twitter account advertised the event for some days leading up and even did some publicity by retweeting fans who asked questions and were involved in the hangout themselves.
Since the team was handed to Miguel Herrera, the use of social media and engagement with fans and media outlets has been nothing short of generous from the Mexican National Soccer Team and strategically, it has been tastefully done.
The Daily News recently published an article stating the Mexican National Soccer Team rules social media with the most followers on Twitter (2.98 million) and Facebook (8.92 million) with a total of 11.9 followers on both platforms. Brazil follows in second with 10.5 million but there is something about the way Mexico has managed their publicity that is working.
Although I tend to sound like a broken record, the dark days of Mexico’s journey during the 2013-early 2014 qualifiers was very well handled when it came to their marketing strategy leading up to the World Cup in Brazil.
There is this very well-placed vulnerability that the Mexican National Soccer Team is using that does not place pity for its team, but as they did for Brazil in 2014, wishes for people to believe in them again.
And with Miguel Herrera’s own personal standpoint of constantly tweeting out (in the past before and after games, especially the scandalous Round of 16 match against Netherlands) whenever he felt it was necessary to engage with the fans really shows.
Currently, the Mexican National Soccer Federation, or Selección Mexicana de Fútbol, has opened up its media platforms to every single possible facet. They have over 16,000 subscribers on YouTube, millions of followers on Twitter and Facebook, over 10,000 followers on their Vine account, 316,000 followers on Instagram, and they even have a Pinterest (21,916 followers) and a Google+ account (475,328 followers)!
This is not to discredit any other teams who are also trying to branch out or promote themselves through these strategies but clearly the Mexican National Soccer Team is doing something right if they are being declared “the rules of social media” by some outlets. It might be somewhat a hyperbole but when one looks at the way the team and the organization has rebranded themselves as Phoenixes rising from their ashes and proving themselves through their new way of playing, the performances given during every match, and the approach to be clear and direct from their very honest and straightforward coach, one can’t help but respect what’s going on with Mexican soccer.